We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Anna Lewis

Tracking Social Media in Google Analytics – New and Improved Functionality!

2nd Aug 2011 Analytics, Social Media, Facebook, Social Media, Social Media, Twitter 1 minute to read

social interactionsNew functionality in Google Analytics includes the ability to track social interactions on your site and easily see data for this in the Analytics interface. The Google ‘+1’ button is automatically tracked and buttons such as ‘Tweet this’, ‘Follow us’ and ‘Like’ can be tracked alongside this by implementing some code on your site.

This functionality is only visible in the new version of Google Analytics, which is now available to everyone, so I’d recommend having a look around and getting used to this interface as it has so much extra functionality. It also only works with the latest version of tracking code, known as the asynchronous code, this is the one that goes before the </head> tag.

Implementing Social Tracking on Your Site

As with all funky extras in Google Analytics you need extra code –  to track Twitter and Facebook interactions you need both extra Google Analytics code and JavaScript. Google have provided information about the Google Analytics tracking code for Twitter and Facebook buttons here:

Google have also provided working examples here.

When you have added the code you will be able to see data under Visitors > Social in the new Google Analytics interface. Within this section you can see how many of your users have interacted, what they have done and which pages have seen the interaction.

Social Tracking

Share this post

Covid-19 Marketing Webinar

Free Marketing Through Covid-19 Webinar

What do you think?

aspect-ratio
Hannah Pennington

When do you expect to see results from your digital campaign in Paid & SEO and what influences time frames?

Hannah Pennington
29th May 2020
Paid Search
aspect-ratio
Steve Harris

Facebook Ad Copy That Converts

Steve Harris
25th May 2020
Paid Search

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross