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Analytics acts as the eyes and ears for a website. It produces in depth information on visitor habits, providing an insight that would otherwise prove impossible.
It doesn’t simply track the amount of clicks a website receives; most packages will be able to analyse how they found you, which pages they visited, how long they spent on the site and the page they exited from. This data is extremely important in the ongoing management and optimisation of any website.
Google Analytics is a free programme that is favoured by many webmasters. There are numerous other packages available, but most will charge a premium for their services. All these analytics services work by embedding code in each page of a website, which is triggered each time somebody visits. It can track what they were searching for when they found you as well as their navigation and actions once on your site.
The statistics are formulated in a straightforward programme, which can then be used to track the progress a website is making on a daily, weekly, monthly or yearly level. It will help to plot the various peaks and troughs that a website will pass through during its lifetime, whilst helping to flag up potential issues.
To optimise effectively you require the data that analytics packages offer. Without understanding basic visitor habits you can’t ever be entirely sure where a website is succeeding or where it is failing. Therefore analytics will help your website by giving it a clearer direction and ensuring that it has the necessary focus for future development.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.