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Many people will be faced with a list of keywords and not know how to work out which ones will mean the most to them. We often have this situation when working on the SEO of a site or PPC account for a client, so we have come up with a quick way to see which keywords are in use the most – without complicated tables, hard to understand statistics or analysis that takes time to put together.
You may like to use our technique to easily identify your top keywords if you ever find yourself looking at (or for) the following things:
Previous organic keywords sending traffic
Common themes in long tail organic keywords
Understanding targets in PPC campaigns
Finding out which keywords a website favours
The method we use is to grab a list of all keywords that we want to analyse and paste it in to a tool such as TagCrowd which produces a tag cloud of the keywords, showing clearly which words are on the list the most. To identify a website’s focus, paste the URL in, for all others just paste the list of keywords in and hit go – it’s as simple as that.
Here’s one we made earlier
These are the organic keywords that sent traffic to the Koozai website from June – December in 2008:
If you want a prettier and more visually interesting word cloud, I’d recommend Wordle, which creates the following image for the same set of words. You can change the colours, text direction, font and other settings to customise your visual:
And yes, we also find it quite funny that we got so much traffic relating to Christmas, it’s one of those wonderful quirks of SEO that enables a 75 word blog post to gain more traffic than all other posts put together that year – all because ‘tracking father Christmas’ has a much bigger search volume than search related topics!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.