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Anna Lewis

How To Quickly Visualise Keywords for SEO, PPC and Website Optimisation

26th Apr 2011 Analytics 1 minute to read

Many people will be faced with a list of keywords and not know how to work out which ones will mean the most to them. We often have this situation when working on the SEO of a site or PPC account for a client, so we have come up with a quick way to see which keywords are in use the most – without complicated tables, hard to understand statistics or analysis that takes time to put together.

You may like to use our technique to easily identify your top keywords if you ever find yourself looking at (or for) the following things:

Previous organic keywords sending traffic
Common themes in long tail organic keywords
Understanding targets in PPC campaigns
Finding out which keywords a website favours

The method we use is to grab a list of all keywords that we want to analyse and paste it in to a tool such as TagCrowd which produces a tag cloud of the keywords, showing clearly which words are on the list the most. To identify a website’s focus, paste the URL in, for all others just paste the list of keywords in and hit go – it’s as simple as that.

Here’s one we made earlier

These are the organic keywords that sent traffic to the Koozai website from June – December in 2008:

Keyword Visualisation

If you want a prettier and more visually interesting word cloud, I’d recommend Wordle, which creates the following image for the same set of words. You can change the colours, text direction, font and other settings to customise your visual:

Keyword Visualisation - Wordle

And yes, we also find it quite funny that we got so much traffic relating to Christmas, it’s one of those wonderful quirks of SEO that enables a 75 word blog post to gain more traffic than all other posts put together that year – all because ‘tracking father Christmas’ has a much bigger search volume than search related topics!

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