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Reading Lucy’s GA Notes post reminded me of a another great Firefox extension that makes Google Analytics even easier to use.
The one I find most useful is the ability to see conversions as whole numbers rather than percentages. In the past I had to reach for the calculator or export the report to Excel to see the actual figures. Another of my favourites is that when creating a new goal in GA it automatically sets the goal to “on” rather than to the default “off”. I’ve lost count of the number of times I’ve set up goals and gone to review the results after a couple of days only to find I’ve not switched the goal on. These are just a few of the many enhancement the Gare script offers.
Greasemonkey has many other useful scripts which allow you to customise the way websites appear or behave. Hundreds can be found a websites like userscripts.org.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.