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Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Reading Lucy’s GA Notes post reminded me of a another great Firefox extension that makes Google Analytics even easier to use.
The one I find most useful is the ability to see conversions as whole numbers rather than percentages. In the past I had to reach for the calculator or export the report to Excel to see the actual figures. Another of my favourites is that when creating a new goal in GA it automatically sets the goal to “on” rather than to the default “off”. I’ve lost count of the number of times I’ve set up goals and gone to review the results after a couple of days only to find I’ve not switched the goal on. These are just a few of the many enhancement the Gare script offers.
Greasemonkey has many other useful scripts which allow you to customise the way websites appear or behave. Hundreds can be found a websites like userscripts.org.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)