Today I will be guiding you through one of the more recent features within Google AdWords called Gmail Sponsored Promotions (GSP). GSP is a way of targeting users based on their Gmail account activity. GSP previously lived in their own UI, but Google realised how successful a platform it was and recently released it from […]
Customer Match was released on 27th September 2015. It gives you the capability to upload e-mail addresses that your customers have given you to target users on the Search Network, YouTube and Gmail Ads within Google AdWords. Today, I will be discussing the different e-mail list strategies you can use to segment your campaigns.
It’s well known that in order to produce a good backlink profile, you need to earn high-quality backlinks to your site and disavow low quality domains. However, we all know that link building can be a dangerous game to play at the best of times, especially when you need to keep in check with Google’s […]
With Instagram recently announcing that they’ve reached a whopping 400 million users on their platform – bypassing Twitter’s 304 million monthly active users – I wanted to take a look at how you can benefit from some of the exciting new features of Instagram ads for businesses. Instagram revealed that from 30th September 2015, all businesses are […]
Another year of mobile has come and gone, so if you haven’t done so already, it’s probably time to jump on the mobile PPC bandwagon. I’ve noticed many businesses neglecting mobile in their AdWords account, and a recent study by eConsultancy shows that 21% of companies currently do not have a mobile PPC strategy in […]
So you want to start up your own Pay per Click (PPC) account, but don’t know where to begin. Take a step back – is this really a good idea? Do you actually fully comprehend what it takes to understand and implement the correct practices on a PPC account?
Facebook has over 1.39 billion monthly active users worldwide, making it the one of the richest sources of community and leads. There are a huge range of online marketing avenues available to businesses of all types, but Facebook should not be forgotten about! It’s guaranteed that at least some of your target audience will be […]
Where to begin? We have all been there! Whether you are a business owner who wants to take the plunge into the world of PPC, or even a marketer who is interested in furthering your knowledge, the following tips will point you in the right direction and help you to focus your attention on the […]