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Preaching What We Practice
We’ve spoken on stage at nearly every conference in the industry, including:
We speak about cake, and occasionally SEO, PPC, Content Marketing, Social Media and branding at small, intimate gatherings right up to large conferences with 1000+ people.
We take our bespoke presentations on the road to a range of conferences and businesses to deliver awesome sessions on our expert subject matters. Our speakers have perfected the craft of presentations with public speaking training, as well as becoming media stars on Koozai TV.
Don’t believe us? Check out this lovely message from Natasha Preocanin, Event Manager at Edge Global Media Group – we didn’t even have to bribe her with cake.
“Working with Koozai in regards to speaking is an absolute pleasure. Not only does everyone at Koozai know what they’re talking about, their presentation skills and professionalism is absolutely impeccable. I would highly recommend working with Koozai on any speaking engagement!”
See, we told you.
In 2016 we have seen a huge push on local marketing from Google and this became even more evident during the AdWords and Analytics Innovation Summit back in May this year. Throughout this session, Sam will walk you through 25 different localised Paid Media strategies that you can use to target your potential audience and push them through the consumer purchase funnel.
Looking back over the years, paid advertising on Google and Bing was heavily based on keyword targeting and capturing the audience right at the bottom of the purchase funnel. Flashing forward to 2016, one of the biggest benefits of using paid advertising is that we can now cleverly target our audience at every stage of that funnel. This is where things get super exciting.
Whether you are brand new to PPC or have been doing it for a couple of years, there will be something in this slide deck for you to take away and put into practice.
As Paid Media marketers we often pay too much attention to the bottom of the funnel and we neglect the rest of the funnel which is why advertisers are missing out on a huge percentage of their potential marketplace. During this session, Sam shared different strategies that can be deployed for all types of industries and brands (big or small) that target audiences at different stages of the funnel.
MozTalk came to the UK for the first time ever in July 2016, and Sam was there to share actionable advice on how brands can utilise paid media through various stages of the sales funnel to dominate their local markets.
Sam explores the different techniques that Paid Media experts can use to target their audiences at each stage of the purchase funnel. Sam gives you actionable tips to get you thinking about how you can make your brand appear when potential customers are looking for reviews, vouchers or discounts, be visible when potential audience search for your brand and many more opportunities.