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by James Perrin on 2nd November 2011
Hi. My 60 second copywriting tip today is on how to improve your on-site copy. Basically, this has had more of an emphasis placed on it since Google’s Panda algorithm update. Now good quality on-site copy will help your website rank well, will help drive traffic to your site, as well as hopefully convert traffic into sales.
So what do you need to do? Start at the basics. Make sure all of your spelling and grammar is absolutely perfect. Look to write about ten words per sentence and look to write around about one to four sentences per paragraph. These need to be short, sharp, and snappy.
Relevancy and originality
Make sure the copy that you’re writing is completely original, so that there is no duplicate content, and it is relevant to the products and services that you are looking to sell.
Include the keywords that you are ranking for and look to write at least 200 words per page. You can write more but don’t overdo it as this will affect usability.
Finally, drive behaviour. You really want to make sure that you’re selling the benefits of the product or services to your users, and hopefully this will improve conversions.
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