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by Harry Gardiner on 6th February 2013
Hi there. My name is Harry Gardiner. I’m a content marketing executive here at Koozai, and I’m here to talk to you today about learning SEO.
So, what is SEO? SEO is search engine optimisation. It’s a technique that you can use to get your site ranking higher than others under the same search query.
Some key terms you need to learn about involve “analytics”, which is looking at how your site’s performing. You can use tools like Google Analytics to find out more about this.
Also “content” is a very important key term, especially to me. It’s all about creating quality content these days and getting it shared out there to your users, which leads me quite nicely on to my next key term – “link building”.
People will find your site easier, the more people link to it. It’s very important to build links and relationships that are quality and natural across the web.
Site audits also are very important, looking at the technical side of your site and making sure everything works okay.
If you want to find out more about these key terms, you can look in free guides, such as the one available from SEOmoz, called the “SEOmoz Beginners Guide to SEO.” It covers topics such as keyword research and the myths surrounding SEO. You’ve also got Google’s “SEO Starter Guide,” really, really, useful. What better way to learn about SEO than to go straight to the world’s biggest search engine. It gives you a little peak inside what Google are looking for. Both these guides come highly recommended by many industry professionals.
In terms of print, you’ve got books that range from the very basic, such as “Search Engine Optimization for Dummies,” to the slightly more advanced, such as “The Art of SEO” and “SEO Secrets.”
You’ve also got many websites across the web that offer a wealth of information. You’ve got this very website here, the Koozai website, which offers you white papers and free videos just like this one. Occasionally, you may come across mailing lists on these websites. Don’t be afraid to sign up. This will offer you the latest information directly to your inbox. What can be better than that?
On these websites many will have blogs, including the Koozai blog. You’ve also got eConsultancy, State of Search and Search Engine Roundtable. All of these blogs are really useful and are written by a range of interesting characters.
Of course, if you’re connecting with the blogs, why not connect with the bloggers themselves on social media, such as Facebook and Twitter. You can connect with these bloggers and outspoken people. They’re fantastic. The SEO community is full of people who have a range of experience well worth looking into.
Thank you for watching. I’ve been Harry Gardiner, and you’ve been learning all about SEO.