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Cross Linking and Link Wheels

Mike Essex

by Mike Essex on 8th June 2011

Video Transcript

Hi, I’m Mike Essex, one of the search specialists here at Koozai, and today I’m going to talk to you about the concept of cross linking. You’ll already have your website, and no doubt you’ll already have some links to it from strong sources. For example, you might have links from an article or a press release. Maybe you’ll also have links from a video that you’ve done or our old favourite, good old-fashioned directories.

What we want to do is we want to ensure that the search engines find these links and also to make them as strong as possible. So we can do that by linking to them from other websites that the search engines already crawl and also ones that will allow us to build up these profiles. A good example is social bookmarking. It will allow you to add a link to any page that you want with any anchor text that you want as well. We can add social bookmarking links to this article. In fact, we can add links from multiple social bookmarking profiles. Again, we could do the same for any of these that we chose. In addition, what we could do is we could have one social bookmarking profile and link that to more than one of these items. We wouldn’t do that for all of these items purely because that wouldn’t look very natural.

The next step is taking this social bookmarking site and making it even stronger as well. For example, we could write an article about Digg, and we could have a profile on there. In that article we then link to this profile that we’ve made. As a result, this article passes people on to the bookmarking site and also passes on link juice. That then goes to two sites and gives all the power to our website as well. It’s a really good way to get these links indexed and to give them extra value.

In addition, we can use social media to talk about these sites that are talking about us. I could tweet out a link to this video on Twitter. An added benefit is that people who get my Twitter feed may then go to this video, learn more about the company, and then go to the site anyway. We’re not just building up the links. We’re also building up the brand online.

Again on Facebook, we could announce this press release on our Facebook account. We could announce it on LinkedIn, any website that we’ve got that would be relevant to the press release. We can use deep linking directories to gain extra links to this article. We could also link to that article on a guest blog post that we wrote somewhere else or a comment or a forum.

The possibilities here are really endless. You just take link sources you’ve already got that will allow you to have a deep link, and then you use that to push these properties. The one thing to consider is choosing these properties that you’re going to promote. You don’t want to pick a really weak link because it’s going to take so much effort to grow that link. It’s really not worth it. So if it’s a page rank zero directory, there’s no point. Also, if you’ve already got a link from a really strong place, like the BBC, there would be no reason growing that link either because it’s probably as strong as it’s going to get. So pick something in between the two that already has some value but the potential for growth, and you’ll really see some added benefits to your own website as well. Plus the website owners are going to thank you for linking to them too.

I hope you found this video useful. For more information, visit Koozai.com or check out our Facebook or YouTube profiles as well.

Mike Essex

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

15 Comments

  • Tom Hallett 8th June 2011

    Nice concept, and nicely presented!

    Reply to this comment

  • Mike Essex

    Mike 8th June 2011

    Thanks Tom, anything you’d like to see us do next?

    Reply to this comment

  • amolseoguru 20th August 2012

    great post mike i follow your posts regularly, you are really an expert. please come up with video like “10 best possible ways to link building” or good example how a small or new brand could get good rankings

    Reply to this comment

    • Mike Essex

      Mike Essex 22nd August 2012

      Thanks for the feedback, that’s a good idea. I guess my main issue is that it’s hard to pick a top 10 depending on how well a site is already doing for links (i.e. if a site has no links and you get lots of good quality links it can do more damage). Although a video of 10 ways to get links (in no particular order) could work well.

      Reply to this comment

  • Rajesh 22nd August 2012

    Nice post about cross linking and good explanation. I’m already following you Mike.

    Reply to this comment

    • Mike Essex

      Mike Essex 22nd August 2012

      Thanks Rajesh, cross linking is definitely something I want to explore again in more detail soon. It has massive potential, especially in making old links great again so hopefully I’ll be able to provide a 2012 take on it soon.

      Reply to this comment

  • Nathiya 22nd August 2012

    Hi Mike,
    Nice post, actually some of them tell that link wheel concept is no longer is that true?

    Reply to this comment

    • Mike Essex

      Mike Essex 22nd August 2012

      I think if your goal is simply to direct a ton of links at a ton of sites, with no real opinion of quality then it’s not as useful.

      I tend not to use it for links to sites any more. Instead using it to build up profiles for a brand so they rank on page 1 for branded terms. So if you want to push down negative press on page 1 for your brand, you can link build to the sites you like, so they are higher on the page. That’s the key way I try and use it now.

      Reply to this comment

  • Nathiya 22nd August 2012

    thanks Mike keep posting.

    Reply to this comment

  • Rajesh 22nd August 2012

    Hi Mike,

    I’m looking for mobile seo optimization tips and techniques. Can you please update required information on your site?

    Thanks
    S.Rajesh

    Reply to this comment

  • Rajesh 23rd August 2012

    Hi Mike,
    I’ve checked above link which you given, but i couldn’t find any video related to mobile seo optimization…

    Reply to this comment

    • Mike Essex

      Mike Essex 23rd August 2012

      Yep there’s no videos yet, but the link should provide some text blog posts that could help in the main time. It’s now on our list of videos to do though.

      Reply to this comment

  • Rajesh 23rd August 2012

    Thanks Mike…Waiting for Mobile SEO videos.

    Reply to this comment

  • Blair Kuhnen 24th January 2014

    I wonder when the last time anyone left a comment? I wanted to look at some of your older posts. Thanks. This one was interesting.

    If I am reading your recommendation correctly, if I have a really powerful mention of my press release and a lesser site linking my press release, I might be better off providing a link to the press release on the site with a lower rank.

    That’s confusing. Let’s just say the top newspaper in town has one press release. The other press release being mentioned is in the local business Journal. Would there be benefit to linking to the mention of my press release in the business Journal over linking back to the more authoritative site from an SEO perspective.

    Reply to this comment

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