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Mobile Challenges for 2012

Brand, Videos | 20th Dec 2011

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Video Transcript

Hi, my name is Andrew, and one of the most interesting aspects of digital marketing I found this year was the continued growth and importance of mobile devices when considering developing online campaigns. Looking at the market, more smartphones are now sold than PC’s worldwide, which is an indication of how important mobile devices are going to be over the coming years. Also, in a recent study by Google, over 50% of people now using the Internet online started their browsing experience through a search engine. So in essence, mobile devices are continuing to play an important role in the industry and will change your business over the coming years.

Looking at some high-end things that I would recommend you start looking at when considering how you’re going to interact with people through mobile devices is to ensure that your business has a mobile site to ensure you’re taking advantage of communication with people through mobile devices. Consider the additional functionality that mobile devices bring, such as cameras and barcode readers. These are all different ways that you can interact with users above what traditional PC’s offer. Then finally, consider how you would integrate your mobile campaigns with other forms of marketing. People are increasingly using their mobile devices, such as watching TV and searching online at the same time. So how can your campaigns take advantage of things like this?

Well, I’ve been Andrew Tonks. I hope you have a great Christmas, and thank you for watching. For any more information, please visit our website,, or visit our YouTube channel. Thank you very much.

About the author

Andrew Tonks

Andrew has worked within online marketing for the last four years with a background in domestic tourism, working with some of the country's most popular tourist attractions and destinations.

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