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An Introduction to Segmenting Website Data

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Anna looks at segmentation, what it can do, why you should use it and examples of how to use it. (Transcript)

Insightful Website Analytics

For Clearer Digital Marketing Campaigns

Monitor Every Inch Of Your Website

Don’t you just love it when something is made clearer? We do too. That’s why we’re focused on providing you with smart insights into your digital marketing campaigns. How do we do it? With website analytics.

Using analytics we’re able to fully understand how your website is performing. It takes the guess work out of SEO, and forms a detailed picture of people arriving on your website. Whether you use Google Analytics, a different tool, or need our help setting tracking up, we will help you make the most of every number.

Understand Your Customers

Do you want to know how many people have visited your site, what they purchased, and what search term brought them there? With analytics you can discover this, and a whole lot more.

Understand more about your customers, their behaviour and demographics as well as the technology they’ve used to view your site. Establish how they came to your site and what web pages have provided you with the most views and conversions.

Analytics can work in harmony with our other services – including SEO and PPC – or as a standalone package. Whatever your need it will consistently deliver amazing insights.

Smarter Insights From Koozai

Believe us, there’s a lot of data behind every website. The following are examples of the most important parts we can look at but we will also tailor our reporting to suit your business requirements. By creating custom reports and segments, we will:

  • Monitor traffic
  • Track goals and conversions
  • Establish best performing keywords
  • Identify areas for improvement
  • Analyse referring sources
  • Troubleshoot site issues
  • Analyse multi touch attribution

To deliver what you need to know, we use a variety of tools. From in-house developed reporting tools to popular analytical products, rest assured we’ll deliver unique insights on which you can build and further optimise your website, ensuring it works for your visitors.

Get Your Team Up To Speed With Training

We want to make sure that you can get the most from your website whilst you’re working with us. To do this we also offer analytics training so that when you make decisions about your website they will be based on insights you’ve gained from real data. Whether you have been monitoring your website data for years or don’t know what Google Analytics is, we can work with you to get the most from your data so you can make better decisions.

Our training options include a Google Analytics walkthrough with you and your team to cover the data that matters most to you, all the way through to a bespoke Google Analytics training day where we take your Google Analytics account and train your team to get their hands dirty in the data, finding the details that can make all the difference.

It’s time to understand what really makes you money on your website!

We Deliver You More

Analytics is at the heart of what we do at Koozai. As such, our team of outstanding web analysts offer exceptional experience and can provide insights on any webpage for any campaign. It’s a smart process used by smart people.

We believe in giving you more. You need an agency that doesn’t just perform great web analytics, but delivers unique insights, and translates this into a clear and understandable language with a plan that you can put into action.

You won’t be left scratching your head, honest. We’ll explain the data clearly, and provide you with a list of action points moving forwards. Simple and straightforward.

At Koozai, we’ll provide you with clear insights to help make your campaigns better. So why not get in touch today.

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    Quality is the name of the game in SEO, something we know a lot about here. The way we work and the results we deliver, it’s all built on quality. In turn, we can add value to your website and business. If you want an SEO campaign that goes the extra mile, come speak to the experts.

  • Google AdWords Management

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    When it comes to PPC, your first port of call is Google, and in the UK, over 90% of searches are performed on their search engine. Their Google AdWords advertising platform allows you to target your company to those looking for your products and services, provided you account is managed effectively.

  • Brand Services

    Brand Services

    It’s all too common for brands to lose control of their image. Whether it’s the way your business is perceived or the way your name is used, our brand services will monitor what people are saying and protect your image.

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Pearson Education
Anthony Phillips, Senior Content Manager, Pearson Education
Quote Start Koozai have been very helpful in facilitating our team in making the most of the data we already have and in unlocking creative ways to drive the collection of and analysis of our website data in the future. Quote End
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