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Tara covers eight simple checks that will help you make sure your AdWords account runs smoothly. (Transcript)
Getting to Grips with your Paid Search Campaigns
Paid search is a tough nut to crack. Whilst it’s nice and easy to set up accounts, it can be a very different story when it comes to making your campaigns profitable. Sound familiar? Don’t worry, you’re not alone.
If you’re looking at your campaigns and asking yourself why they aren’t performing, or how they can be improved, then you need a little helping hand. Well, you’re in the right place.
A PPC Audit from Koozai can provide the perfect solution.
We will perform a thorough analysis of your PPC campaigns, resolve any issues, and get your adverts back on track. That’s what we do.
This is how we’ll do it:
Ensuring your PPC adverts are a success takes effort and expertise. There’s a lot that goes into them. So, taking a deep breath, here’s a quick overview of what we’ll do; we’ll measure the Click through Rate (CTR), Bounce Rate and Conversion Rate, we’ll also establish the right keyword bids, choose the best performing keywords, highlight negative keywords you don’t want to be associated with, suggest the right match types, plus a whole lot more. Okay, exhale.
Identifying where your campaigns are going wrong is one thing, but at Koozai, we like to give you more. That’s why we’ll take the time to explain what issues exist and the best way to resolve them. We’ll provide you with recommendations and instructions on implementation. We won’t leave you confused.
You’ll enjoy the peace of mind that comes with knowing more about your PPC campaigns. This will stand you in good stead and will clearly demonstrate where you’ve been going wrong as well as highlighting the elements of your campaigns that are performing well. Meaning that you can build on your success and eliminate any mistakes.
We’re experienced, knowledgeable, and passionate about making PPC campaigns work. That’s what it takes to deliver effective PPC adverts and that’s why we’re good at getting them right. We’ve been optimising and managing PPC campaigns for years, allowing us to master any paid search platform.
So, if you want to get your paid adverts back on track, be sure to speak to the experts at Koozai. We’re here to help.
When it comes to PPC, your first port of call is Google, and in the UK, over 90% of searches are performed on their search engine. Their Google AdWords advertising platform allows you to target your company to those looking for your products and services, provided you account is managed effectively.
Just because Google are the biggest player, it doesn’t mean that other search engines should be ignored. With Microsoft adCenter you can target users on Yahoo and Bing, for a huge source of potential revenue. You can also get the jump on your competitors, and we can help you to tap into a whole new audience.
Koozai have taken our extremely large and complicated campaign and streamlined it into the efficient and profitable ROI we have today. They have not rested on their laurels however and continue to improve and innovate, driving more and more targeted traffic to our site.