Call 0845 485 1219
…at least that’s what Biz Stone, one of the co-founders of Twitter had to say at a recent conference.
He said “There are a few reasons why we’re not pursuing advertising; one is, it’s just not quite as interesting to us.”
This is refreshing in the social landscape where many of the social media properties can’t seem to think beyond advertising when it comes to generating revenues.
Obviously, Twitter needs to find streams of income and it’ll be interesting to see what strategies they pursue. With the rising popularity of this microblogging platform, I’m sure they’re not short of innovative ideas.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
17th Jul 2014 Social Media | 6 Comments
LinkedIn advertising can be a very powerful tool if it’s used to its full potential. There are five main approaches to using LinkedIn Ads, each with their own outcomes and end goals. The concept behind LinkedIn’s advertising platform is very similar to Facebook’s; you can create static image and video ads that appear in various […]
15th Jul 2014 Social Media | 6 Comments
With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. This is an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment. Let’s look at the options available, and how your business […]
26th Feb 2015 Social Media | 4 Comments
Early in February 2015, a great big slab of news landed in everyone’s news feeds – Twitter and Google had struck a deal to show tweets in SERPs. Déjà vu? Maybe it’s 2009 again… But how can this help the parties involved, why are they going for it? And what does this mean for your SEO? […]
29th Jul 2014 Paid Search | No Comments
You may have heard this term mentioned around your office, it’s becoming increasingly popular among both agencies and brands, but what does Native Advertising actually mean? And before you explore this marketing option, what do you need to know? Let’s take a look at the all-important questions. To put it simply, Native Advertising is a […]
31st Jul 2014 Paid Search | 1 Comment
Earlier this week, Harry shared the questions to ask about native advertising giving us a great overview of how it works. Today, I want to talk about the individual elements that will really make your campaign shine. So let’s take a look at the key areas you need to consider when formulating a native advertising strategy. […]
27th Nov 2014 Paid Search | 1 Comment
Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure. What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to […]
7th Oct 2014 Paid Search | 5 Comments
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – […]
21st Apr 2015 Social Media | No Comments
If your brand or business is using Twitter as part of your Social Media campaigns, how do you currently track or monitor engagement and results? Perhaps you use an existing tool, or maybe you post on Twitter, but fail to keep an eye on the engagement you actually gain. In either case, Twitter’s free built-in […]
24th Jul 2014 Paid Search | 4 Comments
All too often Display advertising campaigns are set up and then left to run. This always amazes me, as the key to having successful and cost effective Display campaigns is in the optimisation. Setting up and pressing go won’t get you the most conversions, or the most relevant visibility, so optimisation is essential. As such, […]
Like what you see? Contact Us on 0845 485 1219
Copyright © 2006 - 2015, Koozai Ltd