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How to set up a Twitter Account for a Business

Andrew Tonks

by Andrew Tonks on 11th March 2011

Twitter is a fantastic platform from which to project yourself or business, allowing you to connect with a growing network of nearly 200 million users.

Before you can take advantage of this fantastic opportunity however, you’ll need to set yourself up with an account and build an initial following. With this in mind, we here at Koozai have put together a basic step by step guide on how to set up a twitter account for a business.

Step 1: Get a Twitter account

First off, visit http://twitter.com to sign up for an account – you will be presented with the following page:

twitter home page

To sign up, click on the yellow ‘Sign Up’ tab located on the top right of the page.

Step 2: Fill in your details

Next step is to fill out the sign up form, you should be looking at the following page:

twitter sign up page

You will be asked to submit your full name, user name, a password for your account and an email address with which your Twitter account will be associated with. If you’re planning on using this account for brand management, use your domain name as your user name – some examples of this practice are:

Finally, fill in the security code at the bottom of the page and click ‘Create My Account’. You will now have a basic account from which you can start promoting your business.

Step 3: Build connections on interest

After creating your account, you will be directed to the below page from where you can start building your connections within the world of Twitter.

twitter interest page

First off, search for some of the big name players within your industry. These will give you some insight into developments within the industry and will give you a chance of being found by other like minded users.

Secondly, search for users listed within categories relating to the products or services your business provides. If you’re actively engaged in search engine optimisation, a good idea is to also search on the keywords you are targeting for your site.

Once you’re satisfied with your initial list of followed users, click on the ‘Next Step: Friends’ tab at the bottom of the page.

Step 4: Build connections through existing contacts

Twitter also gives you the ability to import and search for existing contacts you might have within a number of other online service providers, such as LinkedIn and Gmail. This is a great way to build up a list of already engaged users within the Twitter environment, with the aim of hopefully attracting some of their followers to being following you too.

Now that you’ve confirmed with Twitter which of your contacts you would like to follow, click the ‘Finish’ button at the bottom of the page.

Step 5: Refine your profile

The final step should be to refine your profile to give you some level of authority, it should reflect you business and branding as closely as possible.

You can refine the look and feel of your profile via the home page of your profile. Firstly, click on your user name tab located at the far right of the page, then select ‘Settings’ and you will be presented with the below:

twitter setting

Click on ‘Profile’ from the top menu, here where you will be able to amend the following:

  • Profile picture
  • Location of business
  • URL of business site
  • Biography

Next step, click on the ‘Design’ tab from the top menu, here you can amend the background image and colours used on the account.

Step 6: Start interacting

So now you’ve got an account and built a list of users to follow, the next step will be to start interacting with those users and promote your business or brand.

You might like to talk about a developments in you industry, something newsworthy within your own business, you might be off to or at a conference or even something as basic as your having a great day. Basically the topics you post should be as varied as you are, the opportunities are endless.

Need Further Help?

If you’re looking for further help on setting up or managing your business’s social presence, have a look at our social media agency page. We can help you leverage this exciting medium to your company’s advantage by raising online awareness, interacting with current or potential customers, helping to build quality inbound links for your site.

Andrew Tonks

Andrew Tonks

Andrew has worked within online marketing for the last four years with a background in domestic tourism, working with some of the country's most popular tourist attractions and destinations.

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