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by Andrew Tonks on 22nd April 2011
According to a report by FT.com this week, the free browser TweetDeck now accounts for 10 precent of all messages posted on Twitter and is the most popular way to post tweets after Twitter’s own site.
With this in mind, I thought it might be useful give a quick overview of TweetDeck and answer a few questions on how it can be used to help manage your social presence.
How To Use TweetDeck To Tweet
Tweeting using TweetDeck couldn’t be easier – follow the yellow ‘Compose Update’ tab at the top of the screen, select ‘Post to Twitter’ tab, fill in your Tweet and any other info like a link or hashtag and then click send.
You can also use TweetDeck to schedule tweets via the ‘Schedule the Update’ tab. This allows you to choose the date and time of day for an update to go out at – ideal for busy professionals who want to keep followers up to date.
Using TweetDeck To Update Facebook
Updating Facebook is the same process as updating Twitter, this time however select the Facebook tab instead of the Twitter one before posting.
You can choose to post to both Facebook and Twitter at the same time with the same Tweet, or any other social platform you are using with TweetDeck.
Using TweetDeck To Find Customers
You can also use TweetDeck to keep you updated on mentions relating to your brand name or services your business offers. To do this, go to the ‘Add Column’, click search and then construct the search you want to be updated on.
For example, if you were a Mexican restaurant in London you might want to track the search ‘Mexican Restaurant London’. This will then return Tweets containing all of the above keywords, and then suggest your business if people were perhaps looking for ideas of Mexican Restaurant in London.
Need Further Help?
If you’re looking to activly promote your business through Twitter or any other social media platform have a look at our social media services. We can help leverage this medium to your business’s advantage be it through brand protection or link building.
Andrew has worked within online marketing for the last four years with a background in domestic tourism, working with some of the country's most popular tourist attractions and destinations.