We love digital

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5pm

Free Tools To Track Your Business’s Social Presence

Andrew Tonks

by Andrew Tonks on 15th April 2011

In my opinion, the foundation to any engagement in social media should be the ability to listen to what people are saying about you. Actively engaging in the conversions people are having about your business can be an extremely powerful marketing tool and the benefits can be as diverse as improving your site’s rankings to helping retain existing clientele.

One thing to keep in mind when tracking your business’s social presence is to not only concentrate on brand lead terms. Whilst it is key to see what’s being said about your company’s brand name, it is equally important to monitor phrases relating to the periphery of your business. Mentions of the products or services you provide should be monitored as well.

The first step however before engaging with those all important discussions is to arm yourself with the tools to find who’s talking about you. With this in mind I have put together a list of FREE tools any business can use, be it big or small, to help track their social media presence.

Twitter Searchhttp://search.twitter.com/

A great way of getting a quick overview about what people are saying on twitter. You can also set up custom searches to keep you on top of particular topics in certain geographical areas.

For example, if I wanted to know what people were talking about PPC in London and surrounding areas, I would construct a search like so:

PPC near:London within:100km

The search would be populated like so:

Image of a Twitter Search search results page

These searches can also be saved to Google Reader or TweetDeck, meaning you don’t have to constantly be carrying out these searches and will be alerted new developments as they hit Twitter.

Google Alertshttp://www.google.com/alerts

A content monitoring service which automatically updates users on new content from online sources such as news, blogs or discussion boards. You are notified when new content is published based on a set of search terms you set and save using your Google account.

Updates can be sent to a feed or emailed to you.

Tweet Deckhttp://www.tweetdeck.com/

A great way to work across multiple social media platforms like Twitter, Facebook and MySpace. By amalgamating your various accounts into one easy to manage feed, it will save you time not having to constantly log into multiple accounts. You will also be able to share photos, videos and links across multiple platforms quickly and easily.

Andrew Tonks

Andrew Tonks

Andrew has worked within online marketing for the last four years with a background in domestic tourism, working with some of the country's most popular tourist attractions and destinations.

down arrow

Your Free Whitepaper

Brand Monitoring Guide  (2nd Edition)

Brand Monitoring Guide (2nd Edition)

Download this whitepaper now and get a new one every month!

Download »

2 Comments

  • Lorelei Gibb 15th April 2011

    Some sound advice here, thank you Andrew. Can I just add a recommendation for Hootsuite too, as this has many of the features of Tweetdeck, but with a few added extras.

    Reply to this comment

  • Andrew Tonks

    Andrew Tonks 15th April 2011

    hi Lorelei – must admit I hadn’t considered Hootsuite, might look into making a further post expanding on the above – always good to get tools recommended to us though – thanks for the post!

    Reply to this comment

Subscribe To The Koozai Blog