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Proving that there’s something in the saying ‘It’s good to talk’, Facebook has now overtaken eBay as the UK’s third most visited site with 2.75% of all UK Internet traffic in July according to Hitwise.
In another demonstration of multi-tasking, Facebook’s demographic profiles highlight females between the ages of 18-34 living in the South-East being the most likely culprits visitors.
Google UK remains in top spot with Windows Live Mail (Hotmail) ranked in second.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
7th Mar 2014 SEO | 5 Comments
Since Broadband became the standard, web users have expected websites to load within a couple of seconds. Slow loading pages can have a surprisingly dramatic effect on the number of users who will purchase from your website. This means that slow sites are less effective at delivering a positive return on investment. This infographic from KissMetrics shows […]
31st Dec 2013 SEO | 6 Comments
So here we are – It’s New Year’s Eve. Another year gone and it has been a hectic one. Google provided us enough updates to surely give us a few years off now? Except, you can be sure there will be more of the same in 2014. Yep 2014. It seems like only a few […]
21st Mar 2014 Brand | No Comments
Discount sites offer their service to just about any and every trade under the sun. Everyone loves a bargain, and these companies have cleverly capitalised on this; offering deals on all manner of products and services for sometimes more than a 70% reduction, while taking their slice of the pie as the middle man. But […]
19th May 2014 Social Media | 11 Comments
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast […]
27th Dec 2013 Social Media | No Comments
Today I’m going to provide you with a top level overview of how Facebook advertising works, how to get started with a new account and some of my top tips on creating successful adverts. So let’s get started: You can access existing adverts and make new ones by clicking the “Adverts Manager” button to the left […]
27th Jan 2014 Analytics | 19 Comments
I was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis. Google Analytics has become a ‘heads up’ of sorts, […]
21st Feb 2014 | 1 Comment
Can you believe it’s been 8 years already? We know they say that time flies when you’re having fun, but it’s gone so quickly we must be having the time of our lives! That’s right, today at Koozai, we’re proud to announce it’s our 8th birthday. What a year! Not only can we celebrate impressive […]
12th Jun 2014 SEO | 5 Comments
Google Webmaster Tools is an all too often overlooked resource in the Digital Marketing realm. Overshadowed by the ridiculously powerful Google Analytics, Google Webmaster Tools (or GWT) has something of an ugly sister status – penalties, warnings and site messages from Google – all of these are administered via this platform after all. But aside […]
24th Dec 2013 | No Comments
With more mobile devices connected to the internet this Christmas than ever before and the huge increase in tablet devices likely to be unwrapped tomorrow, it’s no surprise that the internet and digital devices are becoming a big part of our Christmas experiences. In this post I look at how this digital evolution has changed […]
28th Jan 2014 SEO | 36 Comments
Six months ago we made one of the biggest changes we’ve ever made to Koozai.com, and also potentially the most riskiest – we removed 30% of our content. Here’s how we did it in a safe and controlled way and why we’re recommending you do the same. Website content has to serve so many purposes […]
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