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Proving that there’s something in the saying ‘It’s good to talk’, Facebook has now overtaken eBay as the UK’s third most visited site with 2.75% of all UK Internet traffic in July according to Hitwise.
In another demonstration of multi-tasking, Facebook’s demographic profiles highlight females between the ages of 18-34 living in the South-East being the most likely culprits visitors.
Google UK remains in top spot with Windows Live Mail (Hotmail) ranked in second.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
17th Feb 2015 SEO | No Comments
Site speed. Forever on the ‘To Do’ list, rarely prioritised, especially by the over 30s. I am one so I can say that. It doesn’t matter how many times I bemoan site owners for not treating it as a priority, the sheer finickity nature of improving site speed means they often avoid addressing it for vast […]
19th May 2014 Social Media | 11 Comments
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast […]
22nd Jan 2015 Social Media | 2 Comments
The justification of the carpet bombing approach no longer stacks up. Wastage is a very tangible thing now. Open rates and Click through Rates are now not the “wizzy” jargon that board level bods roll their eyes at. If you are a right minded marketer, constantly building your email list with your CRM, then multi-channel marketing is […]
12th Jun 2014 SEO | 5 Comments
Google Webmaster Tools is an all too often overlooked resource in the Digital Marketing realm. Overshadowed by the ridiculously powerful Google Analytics, Google Webmaster Tools (or GWT) has something of an ugly sister status – penalties, warnings and site messages from Google – all of these are administered via this platform after all. But aside […]
22nd Jul 2014 Paid Search | 1 Comment
Remarketing is an exceptionally powerful way to market to previous website visitors, but not many businesses are doing it. This may be because people are unsure of how to do it or have concerns about utilising it. So, here at Koozai we’ve put together a list of questions your boss may ask about this useful display […]
11th Apr 2014 SEO | 11 Comments
…and it’s not organic traffic! It’s easy to watch organic traffic climb consistently after a hefty investment in Search Engine Optimisation and automatically assume success. It’s even easier to deem a decline in organic traffic as failure. But is this really the best metric to consider when measuring SEO success? In actuality, what does it matter […]
4th Jun 2014 Social Media | No Comments
This afternoon I am speaking at the On The Edge Manchester conference. The subject I am addressing is how to put yourself in front of the right audience.This post contains the slide deck and a summary of the presentation. My presentation is based on a challenge I set to one of my team members. I presented […]
7th Aug 2014 SEO | 7 Comments
The urban pigeon is a relatively wily creature. Not cunning like a fox – more of a fearless perennial weed with wings, waddling amongst the human populace, waiting, waiting… The pigeon’s famous appetite for discarded chips and salty snacks is satisfied when these treats are dropped by passers-by. So; is Pigeon then an apt name for […]
8th May 2014 Paid Search | 3 Comments
Banner Advertising has captured website user’s attention for many, many years. Where other online advertising platforms have changed with different implementations, the traditional banner advert has remained a standard that doesn’t get old. If you’re new to this platform, check out how to make your adverts stand out. We’re used to seeing graphic designed adverts […]
6th Jan 2015 Analytics | 3 Comments
To earn search engine rankings (Google Love) you need to provide users with a good ‘post click’ experience. A good user experience can be communicated to Google through quality bounce rate and the amount of time a user spends on your site. This post will look at user experience and how improving your bounce rate […]
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