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What does SEO stand for?
SEO is an acronym for Search Engine Optimisation (Optimization)
This is series of processes implemented throughout a website designed to improve its ranking on Internet search engines.
Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
2nd Dec 2014 SEO | 1 Comment
Appearing in local search results can be quite a challenge for small businesses, especially if little technical knowledge is available to improve Local SEO. Although easy to implement, many small businesses still don’t use Schema.org Markup on their websites. This is incredibly useful when trying to achieve relevancy with your business in local searches and […]
13th Jan 2015 SEO | 4 Comments
2015: the year of the mobile… again? Hmm, possibly. One thing we can be certain about is that the popularity of mobile use is continuing to grow, especially in search. By 2016, it is expected that the majority of local searches will be made on mobile devices; this is just one indicator of increasing use. […]
9th Sep 2014 SEO | 2 Comments
Search Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what’s […]
23rd Apr 2015 SEO | 1 Comment
Google continuously looks for ways to improve the quality of its search results, aiming to ensure the most useful and relevant resources are always presented to its users. Many algorithmic updates have been made in the past, helping to filter out spammy/unhelpful resources from its search engine results pages. On March 16th, Google announced that […]
30th Jun 2015 SEO | 2 Comments
Do you know the different types of penalties associated with onsite content? With so many potential issues arising from content, it’s worth looking at each type of penalty, be it algorithmic or manual. This post is designed to give you a better understand of how each type of content issue could affect your site’s rankings.
18th Aug 2015 SEO | 2 Comments
In April 2015, Google started rolling out their mobile update which saw mobile friendliness become an especially strong ranking factor that would have significant ranking effects in the mobile search results. During the rollout of the update hailed as ‘Mobilegeddon’ which started on April 21st, Next had only an app in place that catered for […]
13th May 2015 SEO | 1 Comment
Today, I had the pleasure of speaking at On The Edge’s “Marketing Within The Leisure Sector” event in London. I discussed the importance of Local SEO and what Google Pigeon means for businesses. In this post I have provided the slides from my talk as well as an overview of the talk and key takeaways.
16th Dec 2014 SEO | 6 Comments
It’s that time of year when the world of search is basted with a heavy brush of predictions ready for the next 12 months. Curious marketers gather round to share these stories, and recount them to others. If there’s one thing I have learned during 2014 it’s that no one can be certain what 2015 […]
23rd Jun 2015 SEO | 5 Comments
‘Crawl Budget’; you’ve probably heard the phrase many times, but what is it and what does it mean? The Internet is an ever expanding resource for information and as much as Google would love to be able to crawl every piece of content that exists on it, this is somewhat impossible. As such, domains are […]
11th Aug 2015 SEO | 2 Comments
Search Engine Optimisation (SEO) is usually an afterthought once a website has been created. This is, however, a bit like implementing an advertising campaign before creating a marketing strategy.
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