What are the Benefits of Link Building?

by Lucy Griffiths on 17th December 2009

For quite some time now inbound links have been a major factor in search engine rankings. In days gone by the sheer mass of inbound links on a site was one of the most important ranking factors. However, the search engines have realised that this left scope for gaming the system with dubious link building schemes.

These days all links are not equal and quality links are more influential on ranking positions than sheer quantity alone.  It is still vitally important that link building is integrated in to any online marketing plan; so how does having more links benefit your rankings?

The Benefits of Link Building:

• Links are viewed as a ‘vote’ for your site
• Inbound links offer a route to your site from other sites
• Links to and from relevant sites help search engines assess what your website’s overall theme is
• A higher link profile can boost your site’s credibility and trust
• More links means more avenues for traffic to find you
• Improved rankings for your targeted keywords
• Improved search engine robot crawl rate

The major reason to make sure you are engaged in a link building campaign is simply that search engines like links. Search engines are picky little things and finding those links which will benefit your site more can be a time consuming process. There are many methods for finding links and many companies and individuals out there offering link building services.

The biggest enemy of any link building campaign is time. It takes lots of it to develop a strong link profile and knowing where to start can be a very daunting prospect, especially with so many ‘schemes’ that promise to gain thousands of links that can actually do more harm than good.

Most search engine marketing companies, including Koozai, will offer a professional link building service. By seeking expert assistance, you can avoid toxic links, building a productive and strong  link building campaign, whilst leaving you to get on with running your business.