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We originally encouraged a client to install Statcounter because they suspected click fraud from competing businesses. Talking to the client recently they said the Statcounter data had also been invaluable for finding new leads.
By looking at the visitor information they could see the name of many of the companies who had visited the site but had not made an inquiry at the time. With a bit of basic detective work they found the telephone number and contacted the business directly a few days later.
So far they have obtained several successful leads using this method.
Neil has a wide experience of search marketing experience having worked with a wide range of companies during his time in-house.
2nd May 2014 Content Marketing | 5 Comments
So you’re creating great content, keeping your social channels updated with it and generally ticking the basic boxes for ‘spreading the word’. It’s a good start. But unless you have millions of loyal and interested followers, you won’t see much return. You need to start engaging with influencers. If you really want your content to reach […]
16th Jun 2014 Social Media | 9 Comments
As visual content becomes more popular on Social Media, it also becomes increasingly important for brands to create and leverage. This shift to visual social media means that more and more businesses, big and small, are starting to communicate visually with their fans, followers and customers. One of the most popular platforms that will enable […]
19th May 2014 Social Media | 11 Comments
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast […]
23rd Sep 2014 Social Media | 4 Comments
Most of you will have heard of the terminology “black hat” when it comes to either SEO or Digital Marketing in general. But what about when it comes to Social Media? You may not even know if you’re engaging in such activity – so that’s why we want to make you and your business aware […]
24th Jun 2014 Paid Search | 5 Comments
Your PPC bidding strategy is fundamental to achieving the best results from your PPC account. The strategy that works best for you will depend on what you’d like to achieve. This post looks at the different objectives your business might have, and the bidding strategies that could work for you. We will look at different […]
8th May 2014 Paid Search | 3 Comments
Banner Advertising has captured website user’s attention for many, many years. Where other online advertising platforms have changed with different implementations, the traditional banner advert has remained a standard that doesn’t get old. If you’re new to this platform, check out how to make your adverts stand out. We’re used to seeing graphic designed adverts […]
17th Jun 2014 Social Media | 4 Comments
Video marketing is an extremely influential way for your business to create powerful messages about your brand in the modern world. Alongside the rise of popular platforms, such as YouTube, Vine (a newbie on the scene at just over a year old) is extremely powerful for your business. Here’s how. If you’ve never heard of this […]
21st May 2014 Analytics | 3 Comments
Predictive Analytics is a term commonly used in conjunction with ‘Big Data’, but without really understanding the meaning of the term, the concept can be pretty useless. So, let’s find out what exactly Predictive Analytics is and why it can be beneficial for your digital marketing campaigns. Predictive Analytics is the use of data science […]
6th May 2014 Social Media | 2 Comments
21st Century life, as we know it, is pretty much dominated by the use and consumption of digital technology and media. With the emergence of mobile and social networking the landscape of marketing has changed radically. So, how does your business keep up? Find out the core lessons to consider before devising a social media marketing […]
2nd Jun 2014 Analytics | 1 Comment
I see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that. Indeed, the industry you operate within will have […]
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