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by Lucy Griffiths on 8th October 2007
According to a recent survey commissioned by Internet Advertising Bureau UK, the amount of money invested in online advertising has risen to £1.33 billion for the first six months of this year compared to £917.2 million for the same period in 2006.
The survey goes on to suggest that UK online advertising spend could reach £2.75 billion by the end of 2007.
Such has been the growth in UK Internet advertising that it now accounts for almost 15% of all UK advertising. Again, this is a figure that most expect will continue to rise in the coming years as more businesses and individuals move over to the Internet.
57.1% of the total spent to date has been invested in paid search, or Pay per Click (PPC). With £762.3 million spent, this is a 44% increase compared to 2006.