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In a recent article published by eMarketer, it was stated that here in the UK we now account for half of all online advertising spend in Western Europe.
This trend is set to continue and it is predicted that by 2011 we’ll be spending nearly £4.5 billion through online marketing.
This article is just a taster of the full report made available by eMarketer.
Are you spending your online marketing budget wisely?
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
29th Jul 2014 Paid Search | No Comments
You may have heard this term mentioned around your office, it’s becoming increasingly popular among both agencies and brands, but what does Native Advertising actually mean? And before you explore this marketing option, what do you need to know? Let’s take a look at the all-important questions. To put it simply, Native Advertising is a […]
15th Jul 2014 Social Media | 6 Comments
With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. This is an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment. Let’s look at the options available, and how your business […]
27th Nov 2014 Paid Search | 1 Comment
Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure. What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to […]
31st Jul 2014 Paid Search | 1 Comment
Earlier this week, Harry shared the questions to ask about native advertising giving us a great overview of how it works. Today, I want to talk about the individual elements that will really make your campaign shine. So let’s take a look at the key areas you need to consider when formulating a native advertising strategy. […]
17th Jul 2014 Social Media | 6 Comments
LinkedIn advertising can be a very powerful tool if it’s used to its full potential. There are five main approaches to using LinkedIn Ads, each with their own outcomes and end goals. The concept behind LinkedIn’s advertising platform is very similar to Facebook’s; you can create static image and video ads that appear in various […]
19th May 2014 Social Media | 11 Comments
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast […]
7th Oct 2014 Paid Search | 5 Comments
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – […]
24th Jul 2014 Paid Search | 4 Comments
All too often Display advertising campaigns are set up and then left to run. This always amazes me, as the key to having successful and cost effective Display campaigns is in the optimisation. Setting up and pressing go won’t get you the most conversions, or the most relevant visibility, so optimisation is essential. As such, […]
30th Apr 2014 SEO | 1 Comment
So, you are a business owner and you have a website. You rely on your site to bring in a percentage (if not all) of your revenue. You aren’t ranking as you would like and you know you need to get moving in the search engines to start bringing in the big money. But before […]
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