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In the current financial climate, it appears no job is safe. With 2.1 million people in the UK alone out of work, even search marketing careers appear to be under pressure.
In a recent survey, Search Engine Roundtable polled 400 search industry professionals and found that 7% considered themselves unemployed. This is in line with current UK unemployment figures, which equates to around 6.7% of the population of an employable age. However, these results are still sure to raise a few eyebrows.
But of course it isn’t all doom and gloom. Search marketing remains a dynamic and highly varied career choice. Whether working for an agency or going into freelance self-employment, there are plenty of search marketing career opportunities available in this fast moving industry. Plus, whilst this is a useful indication of what state this sector is in, it is by no means a definitive study. So no need to panic just yet.