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by Ben Norman on 12th December 2007
At Impact Media we know how important it is to have effective and unique content on your website.
Contrary to beliefs, website content development differs greatly from other media as it has to satisfy a much greater audience. Website content development is more complex than people give it credit as in today’s world your copy has to achieve all of the following or it will not succeed in its job to convert:
We believe good website content is of the utmost importance as it will define the difference between great conversions and next to no conversions.
Great Content = Great conversions + High ROI
The content of your website will be the initial compelling factor encouraging people to buy your product and/or service. Therefore it is of utmost importance that the content is structured correctly to receive maximum impact and a high conversion rate.
When you are creating or having content created for your website keep the following top tips in mind: