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Top Search Engine Share

Ben Norman

by Ben Norman on 12th December 2007

At Koozai we believe the most important search engines are the ones that deliver the most traffic and this changes from country to country but for the UK and USA the big 3 are the same. So to highlight exactly how they compare to one another, at least in terms of search volume, we’ve taken a look at the top search engine share.

Google, Yahoo and MSN are the big 3 in question and control one big slice of the internet traffic, approximately 91% of all UK and 93.4% of the USA search engine traffic.

UK Search Engine Share:

Uk Search Engine Share

USA Search Engine Share:

USA Search Engine Share

At Koozai we offer the real deal and optimise website’s for the main 3 search engines so that you get quality relevant traffic to your website.

Bottom line, if your not in the top 3 search engines you are missing out on nearly all natural search enquires.

(Statistics from may 2006 Source: Hitwise)

Ben Norman

Ben Norman

CEO and Founder of Koozai, Ben Norman has extensive knowledge of search engine marketing. A regular writer on the subject, Ben’s first book, ‘Getting Noticed on Google’ has sold over 50,000 copies. Ben’s comprehensive knowledge is written in a straightforward and easily understandable way; be sure to read his sought after contributions on the future of Koozai.


  • Steve Lodge 13th November 2009

    Hi Ben,
    Interesting analysis showing who’s getting what bite of the cake.
    I notice that Yahoo has a 22% share in the USA and only has 7% UK. Do you think with all the recent press and media exposure that they will take an even bigger chunk of the UK market in the near future. I use Yahoo for my mail and it seems they are continually promoting new features and latest makeover of the site generally. Spending some serious money on marketing!

    Has there been a recent steady increase to 22% in the US? If so, could we see the UK following this trend as happens with so many other non-internet related matters.

    Will the day come when Yahoo reigns as matter of the internet search and push Google to a bite size slice!!

    Thanks for sharing these results – and of course a retweet is in order.
    All the best,

    Reply to this comment

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