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Colin Differ

Bing using DMOZ Description

2nd Jul 2009 Paid Search, Bing AdCenter, SEO, SEO Resources | 4 Comments


With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.

Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).

In fact, this is not new; MSN Search and Live Search both did this but with the publicity the newly named search engine is receiving along with its growing popularity among users, this issue has gained more focus.

For an example, see Bing’s description of their colossal competitor Google:

DMOZ

BING

To ensure that the description of your site on Bing is how you would like it to read, the following Tag needs to be introduced onto your page:

<META NAME=”msnbot” CONTENT=”NOODP”>

Simply, this tells the MSNBOT not to grab its content from the OPD and select your Meta description instead.

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Colin Differ About the author

Colin Differ

Colin's role as a search specialist is to manage both organic and paid search to achieve a high ROI for our clients.

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