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SEO is not a Quick Fix

Lucy Griffiths

by Lucy Griffiths on 10th February 2009

There are two questions we occasionally get asked with regard SEO:

1. How long will it take?
2. What guarantees do you offer?

Whilst we appreciate that for a business investing in SEO it is important to have an understanding of what they may receive for that investment, it is equally important for any business looking to use search as part of their marketing strategy that they realise it is an ongoing process that needs constant development. No ethical SEO company can tell you when a certain phrase will appear in a certain position nor can they offer any (meaningful) guarantee.

An excellent article by Mark Jackson, CEO of US based Vizion Interactive, has articulated this point very well. In “Give SEO Time!“, Mark uses an example of a situation where he was asked to provide a proposal but declined because the project was doomed to failure.

It’s an interesting read for anyone involved in SEO or looking to invest.

Lucy Griffiths

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.


  • Jag SEO Follow 11th February 2009

    Well said SEO is not a Quick Fix, it takes time when we do ethical stuffs but most of them don’t understand nor wait

    Reply to this comment

  • Harry SEO 9th March 2009

    Thank you. It is not a quick fix. Nor is it magic. It’s work folks. Just like anything else in life that is important, SEO takes time, skill and attention to detail.. Don’t fool yourself.. Or worse yet, don’t be fooled by all the misleading SEO information that is out there on the Internet.

    Reply to this comment

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