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In a recent press release by comScore, it was announced that for August 2007, there were 61 billion searches performed.
These searches came from 750 million people over the age of 15 who account for 95 percent of the global Internet population.
To further demonstrate Google’s importance, they accounted for 37.1 billion of these searches with their nearest rival, Yahoo, posting 8.5 billion.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
11th Feb 2014 | No Comments
SES London is here and we’ll be bringing you a recap of the talks we saw throughout the day. We’ll be covering talks on Twitter, Paid Media, Social Advertising, the changing face of Google and Attribution Modelling. So let’s get started: Session 1 Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment […]
28th May 2014 SEO | 2 Comments
Almost every business has started from a single location with local customers. With instant global access to a website, it’s easy to get carried away with creating a digital marketing strategy to attract everyone, however the developments in search have made targeting your local audience much more effective. Local search is more important than ever […]
13th Feb 2014 | 1 Comment
Following the brilliant talks from Day 1 and Day 2 of SES London, Day 3 is set to be another fantastic opportunity to pick up tips from leading industry experts. Once again we will be providing a recap of each session, as and when they finish, keeping you updated throughout the day. Session 1 Joining […]
16th Dec 2014 SEO | 4 Comments
It’s that time of year when the world of search is basted with a heavy brush of predictions ready for the next 12 months. Curious marketers gather round to share these stories, and recount them to others. If there’s one thing I have learned during 2014 it’s that no one can be certain what 2015 […]
30th Apr 2014 SEO | 1 Comment
So, you are a business owner and you have a website. You rely on your site to bring in a percentage (if not all) of your revenue. You aren’t ranking as you would like and you know you need to get moving in the search engines to start bringing in the big money. But before […]
25th Mar 2014 SEO | 6 Comments
The importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar? Ask yourself the following questions, are you carrying out a […]
28th Mar 2014 Brand | No Comments
Real time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best […]
4th Sep 2014 Paid Search | 2 Comments
When Product Listing Ads (PLAs) first arrived on the AdWords PPC scene, many retailers were content with simply setting them up and letting them run. If this is still your outlook then it might be time to take a new approach because times are changing! Regular PLA campaigns are retiring and are being replaced by […]
3rd Mar 2014 Social Media | 2 Comments
No link between SEO and +1s? No problem. But to give up on social media and go into SEO alone is about as sensible as shooting yourself in the foot, then shooting the other foot so it matches. In this post, I’m going to look at why it doesn’t matter if SEO social signals don’t exist and […]
3rd Jul 2014 Social Media | 2 Comments
This afternoon I am speaking at On The Edge Birmingham. I will be looking at youth digital marketing, and how out of touch some brands really are. But for every bad example, there are plenty of good ones. So if you want to know how to be successful marketing to young people, check out my […]
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