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In a recent press release by comScore, it was announced that for August 2007, there were 61 billion searches performed.
These searches came from 750 million people over the age of 15 who account for 95 percent of the global Internet population.
To further demonstrate Google’s importance, they accounted for 37.1 billion of these searches with their nearest rival, Yahoo, posting 8.5 billion.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
17th Feb 2015 SEO | No Comments
Site speed. Forever on the ‘To Do’ list, rarely prioritised, especially by the over 30s. I am one so I can say that. It doesn’t matter how many times I bemoan site owners for not treating it as a priority, the sheer finickity nature of improving site speed means they often avoid addressing it for vast […]
5th Feb 2015 SEO | 8 Comments
It’s unlikely that you haven’t heard about the upcoming release of 50 Shades of Grey, the film adaptation of the hugely successful pop-erotica book of the same name. It’s much more likely that you haven’t heard of 50 Shades Of Google. That’s because I made it up. In this post I have looked at a […]
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
16th Dec 2014 SEO | 6 Comments
It’s that time of year when the world of search is basted with a heavy brush of predictions ready for the next 12 months. Curious marketers gather round to share these stories, and recount them to others. If there’s one thing I have learned during 2014 it’s that no one can be certain what 2015 […]
5th Jun 2014 Social Media | No Comments
Last month I created a post that addressed the fundamental lessons involved in devising a social media strategy for business. In the post, I touched upon the importance of shaping your brand’s voice – and how you can utilise it to communicate in a way that really speaks to your audience on social platforms. In […]
3rd Jul 2014 Social Media | 2 Comments
This afternoon I am speaking at On The Edge Birmingham. I will be looking at youth digital marketing, and how out of touch some brands really are. But for every bad example, there are plenty of good ones. So if you want to know how to be successful marketing to young people, check out my […]
4th Sep 2014 Paid Search | 2 Comments
When Product Listing Ads (PLAs) first arrived on the AdWords PPC scene, many retailers were content with simply setting them up and letting them run. If this is still your outlook then it might be time to take a new approach because times are changing! Regular PLA campaigns are retiring and are being replaced by […]
12th Mar 2015 Paid Search | 3 Comments
The rise and importance of content creation as a whole means that making your static adverts stand out can become more difficult. You’re advertising alongside better quality website content, so your adverts need to pack a punch. One way to help stand out is to utilise video in your adverts. This can gain valuable interactions […]
13th May 2015 SEO | 1 Comment
Today, I had the pleasure of speaking at On The Edge’s “Marketing Within The Leisure Sector” event in London. I discussed the importance of Local SEO and what Google Pigeon means for businesses. In this post I have provided the slides from my talk as well as an overview of the talk and key takeaways. […]
19th Mar 2015 Content Marketing | 3 Comments
One question a lot of SEOs are often asked by clients looking to effectively leverage a business blog is: “how long should a blog post be?” Of course, there is no short answer (and thus, no short blog post in this instance), but there are some good pointers that could act as a guide for writing […]
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