One of the most important aspects of using Twitter for link building purposes is ensuring that your marketing activity helps foster a targeted following. This can be as simple thinking about what to write in a twitter bio to taking into account social media optimisation when designing a site.
Twitter can also be a great tool to help find relevant link prospects from which you can build relationships with and hopefully gain quality links in a natural way.
In light of the above, here are a few thoughts you might like to take into account if planning to use Twitter in any form of link building exercise.
Link to Twitter Profile
Getting someone to visit your site and read your content is great, but you should also be trying to get them to start following your Twitter account. Doing so will allow you to start to build relationships long after they’ve left your site. These are the sorts of accounts in future that are more likely to link back to you.
Opportunities of where you can link or reference your Twitter profile are endless and can include your website, e-mail footer, business cards, e-newsletters, LinkedIn Profiles and Google Profiles to name but a few.
Finding Sites for Link Requests
A quick search within Twitter for the sorts of keywords you’re looking to rank for can uncover a tonne of quality sites you can look to for links.
For example, if I’m looking to rank for SEO services, I search in Twitter for mentions of “SEO Services” I’m bound to find a fair number of profiles talking about this. Looking at the sites these profiles are linking to in many cases will present me with a list of relevant sites to engage with and hopefully gain links in a natural way.
Competitor Link Profiles
Following on from the above principle, looking at the accounts who follow your competitors account can also present opportunities to not only engage with relevant users, but also find further potential link sources.
On Site Social Media Optimisation
Basically this involves structuring your site in a way to aid the process of people sharing your content via various social media channels. It can be as simple as ensuring you have the various social media buttons on a page to ensuring you write engaging content that people want to share with others.