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When you have just launched or are about to launch a new website, it is important that you have a good linking strategy to get your site indexed and to place your site in front of your audience.
Here are some tips to get your new website off the ground.
Search Engine Submission
There are a few companies who offer automatic website crawling services and promise to add you to the search engines. These are generally unnecessary; all you need is to get a link somewhere (social bookmarking for example) and the search engine crawlers will find your site in time.
If your business/website has a local presence, it is important to create and claim the main local business profiles as well as any you feel might be relevant to your industry. Here are some of the important ones:
It is important that you verify or claim your business listing if it gives you the option to, this prevents anyone else from claiming your listing. Andy Williams (Impact_Andy) has written a more detailed overview of this concept.
Engaging with customers via review sites is another good way to get an easy link back to your website. These allow customers to leave reviews which can send new customers to your website if they are searching for specific products or services. Here are some of the best review sites:
Businesses are increasingly looking towards social media for reaching and gaining potential customers. These sites can also create links back to your domain; although the priority for these channels is to gain traffic rather than obtaining any ranking value. This is a list of the main social media profiles you should look to create:
See Impact_Ollie’s blog post on gaining backlinks from LinkedIn.
Good quality directories and niche directories within your industry are always good links to get. There are a few directories which are good to have listings in initially; you should then continue to build links over time. Here are some good directories we recommend submitting to initially (although some are paid):
If you are able to find some good directories which are more relevant to your industry, these are likely to be of greater value to you.
Promote your Business
One great strategy is to focus on the products or services you provide and try to think of ways of reaching your target market. An example would be to join forums in the industry and engage within the community. It is much better to help people and provide links to your website if you feel it would be helpful for that community rather than forcing links on other users or stuffing the signature with links.
If you provide a product or service which is new or even revolutionary, you are likely to be able to gain a lot of links from industry related blogs who might be interested in writing about it. Social Bookmarking is a good way of creating instant links to share with others who have similar interests.
If you have a new website and follow the above linking strategies, you can get your website off on a good footing. If you then spend a few hours a month continuing to build links and your online presence, you should see a gradual improvement in your rankings. If you are able to leverage your products or services to gain links that can be a great way of doing so.
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