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by Stephen Logan on 16th September 2009
How will SEO Help my Website?
Search engine optimisation (SEO) is all about improving your website’s authority and ranking on sites like Google. The higher your position within the search engines, the greater your chances of attracting specially targeted traffic.
In terms of on-site changes, SEO is limited to your content. A website’s copy is the perfect opportunity to implement all-important keywords, which will ultimately help search engines recognise what the impetus for each page is and can rank it accordingly.
Behind the scenes, Meta alterations within the HTML will further promote these keywords and terms to ensure the biggest impact possible for search engines. All this work takes time, research and understanding of the processes; these three elements aren’t always achievable for some site owners.
The reason behind all of this intricate work is to get a website to rank high right across the search engines. Why are search engines so important? Well, the vast majority of site traffic for all sites is as the result of natural search, i.e. somebody typing keywords into a search engine and finding you. Whilst there other ways to promote your site, this has been proven to work time and time again.
Unlike most marketing strategies, optimising for search engines provides worldwide visibility every second of every day and of every year; it is a continual source of traffic and is fed by people searching for your keywords. Plus you don’t have to pay for this natural traffic; search engines are funded by paid advertisements, meaning that if you rank high you can just glean visitors from it without incurring any costs whatsoever.
Whatever industry in and whatever the purpose of your site, SEO is absolutely essential. Whilst you may choose to use subsidiary marketing avenues including pay per click advertising or even social media services, SEO should always provide the core of your online strategy.
So how will SEO help your website? In short it will gain you added visibility where it really counts (Google, Yahoo, Microsoft Bing etc.), which in turn should deliver you with keyword targeted traffic and potential customers. So whilst it may not change a great deal visually, your website will be in a far better position to attract visitors due to behind the scenes optimisation.