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Although an AdWords Search Query Report can give you some idea of what search queries are triggering broad and phrase match keywords much of the useful data is hidden under ‘….other unique queries’ entries.
This data is an absolute gold mine for identifying new keyterms and negative keywords.
So how do we find out what some of those hidden terms were?
By using Google Analytics thats how. By following the simple instructions shown at www.semvironment.com you can easily start to use this vital data.
Neil has a wide experience of search marketing experience having worked with a wide range of companies during his time in-house.
10th Apr 2014 Analytics | 6 Comments
As a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business. If you’ve read any of […]
8th Jul 2014 Paid Search | 3 Comments
If there is one thing I’d urge you to do as a business using Google AdWords it would be to integrate Google Analytics into your Google AdWords campaigns and workflow. There is a whole heap of stuff from which you will benefit, and the upshot is that you and your business will increase the performance […]
10th Jul 2014 Paid Search | 3 Comments
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords […]
6th Feb 2014 SEO | 3 Comments
A post from the (ever useful and bookmark-worthy) DejanSEO blog back in January drew to my attention a revamp of the search query data reported on in Google’s Webmaster Tools. Since then I’ve been looking at its functionality and how it can be put to use for SEO purposes, the results of which I’m going […]
4th Mar 2014 Analytics | 5 Comments
Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business. So let’s start with a little overview of what Google Analytics actually is. Google Analytics is a web-based […]
1st May 2014 SEO | 5 Comments
Meta data is only one piece of the SEO jigsaw, however it is a pretty big and important part. Getting it wrong or being lazy will hold you at a disadvantage to your competitors, and hinder your ability to rank well for targeted search terms. Here we will look at which Meta tags you need […]
15th Jan 2015 Paid Search | 1 Comment
A new year, and a new version of Google’s AdWords Editor. Last month saw the search giant’s latest version of the ever-popular Editor, and they’ve made a few exciting changes. The new version of AdWords Editor is one of the most comprehensive changes to the program since the program was originally launched and is clearly […]
9th Jun 2014 Analytics | 3 Comments
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as […]
2nd Oct 2014 Analytics | 4 Comments
Forget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process). There is a massive amount of ‘questions’ that you can ask of your website that Google Analytics […]
4th Dec 2014 Paid Search | 1 Comment
When you look back at your Cost per Click (CPC) figures over the past 12 months, how do they appear? It’s likely they have risen unless you’ve only focused on mobile devices or very niche or declining industries. If you’re a retail or seasonal business you’ll likely be seeing a seasonal increase in CPCs as everyone […]
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