Call 0845 485 1219

We love digital - Call
0845 485 1219
and say hello - Mon - Fri, 9am - 5pm

Anna George

Google AdWords Changing the Face of Display URLs

21st Mar 2011 Paid Search, Google AdWords, News, Industry News, SEO | No Comments


google-adwordsLast month Google announced they were making changes to the URL capitalisation rules on display URLs on paid search – now ALL display URL domains and any sub-domains will be in lower case, no matter how you enter them in the Google AdWords tool. Subdirectories written in display URLs however can still be capitalised.

How Does This Effect Advertisers?

Part of split testing ad copy includes the way a display URL is written, i.e. intercapitalising the brand/company name within the URL to make it stand out. Now Google have decided to make this a level playing field and all domains remain the same.

Example below, you will see the main domains are all lower case, with subdirectories capitalised:

Display URL changes for Google's paid ads

Looks like it’s just the sub-directories we have to work with then for the URLs …  Thoughts anyone?

Share this post

Anna George About the author

Anna George

Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.

What do you think?

Digital Marketing Ideas Every Month

Sign up to receive our free monthly email. Including our favourite pieces of news from the digital marketing industry.

From SEO to PPC, Social Media to Brand Management and Analytics, we'll keep you informed.