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by Andrew Tonks on 22nd July 2011
A few weeks ago I wrote a post about my experiences of creating a WordPress site. Well I’m pleased to say the site has been quite successful, and since using Google AdWords advertising, it’s started to bring in some enquiries.
Now that I’ve set up PPC advertising to generate leads, I decided to look into creating targeted landing pages to help improve my conversion rate. In light of this, I thought it was a great opportunity to share my experience of this and give five tips on how you too can create a targeted landing page for PPC.
Keep your message brief, to the point and think about the keywords you are using to drive traffic to the page. If you’re targeting the keywords ‘buy blue widget’ then look to structure the content around the idea of buying blue widgets.
Keep in mind the end result. This what you want someone to do after visiting the page via one of your PPC ads. If you’re looking to generate enquires, get and enquiry form directly on the page. The less clicks you put between someone hitting the page and filling out a form, the more likely you are to reduce people dropping out of the process.
Try using images, bullet point lists or graphical data to break up the text and focus the visitor to important parts of the page.
Authoritative logos, such as membership to industry bodies, help give visitors a sense of confidence in the site and increases the chance of making a conversion.
If you’re looking to create your own landing pages for PPC then I hope you find some, if not all, of the above information helpful. Visit our blog in the coming weeks for further updates on the progress of my website.