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The Art Of B2B Storytelling: 22 Stats And Tips [Infographic]

James Perrin

by James Perrin on 16th April 2014

effective-storytellingHow do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out.

With more content than ever being created and promoted, it’s fair to say the Internet is a busy place these days. For businesses this means getting your message across and not lost in the noise. Whether you’re creating infographics, whitepapers, super-cool blog posts or more advanced pieces of technical content, it’s important for your business to take advantage of effective storytelling and stand out from the crowd.

Some of our favourite insights from their Infographic include:

  • Every 60 seconds – 60 hours of video are uploaded to YouTube and 168 million emails are sent.
  • With so many different platforms, make sure your content is created and packaged with a coherent narrative so it stands out.
  • Approximately 5,000 marketing messages are seen everyday.
  • As your brand could easily get lost in these marketing messages – make yours more memorable by telling your story.
  • 51% of professional’s time is spent managing information, and not acting on it.
  • Manage the information for your audience – tell them the story you want them to hear.
  • 79% of people scan read, rather than read every single word.
  • Don’t let your content get skimmed – start with a strong headline, hook and opening paragraph.
  • Press releases with multimedia achieve 77% more responses than text-only PRs.
  • Blog posts with videos added are linked to three times more than text-only posts.
  • In the age of information overload, cut through the noise – don’t tell, show.

Effective Storytelling

High Res Version
Sources: LookBookHQ and Beutler Ink

James Perrin

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

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  • Jon 17th April 2014

    Fantastic infographic outlining the difficulties in marketing. I especially liked the statistic about 51% of professionals managing information rather than acting on it. That is so very true. The world has become a very hectic place so making sure everything you advertise catches the eye of the reader is extremely difficult. Great advice.

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  • Arun Kallarackal 18th April 2014

    Powerful infographic! Tons of useful information regarding good communication and storytelling aspects mentioned in there!

    It is so true a fact that people these days have no time at all to spare. And during such times, why would they take time to go through all that text you assembled together to for a content? We must design content keeping in mind that people are busy! We must tellt hem the point we want to say directly! :)

    Multimedia is also a place to try our hands at. Everybody wants something visual. I mean, people these days don’t just want to be limited to text only content! Thus, multimedia is a good method to try!

    Awesome resource indeed! :)


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