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by Mike Essex on 18th December 2013
Every client has different needs and goals and no two pieces of content will meet those requirements in the exact same way. To help with this today’s infographic from Copy Press offers a clear look at how you can tie every step in the creation of content together in a way that makes your clients happy.
The key points include:
Get To Know The Client: What do they sell, why do they sell it and what concepts do they have for the content that you could use? Everything else you do needs to flow from these principles.
Identify The Client’s Goals: If they want to attract attention then your content needs to have viral reach in mind and a goal to increase PR and brand awareness. Should the client wish to educate you need to build authority in their industry and provide value to their audience.
Likewise if they want to encourage an action this could include building an email list or trying to drive people to make a purchase. Lastly to generate traffic you need to attract a new, larger audience or increase the number of links and social signals to their site.
Find Hooks That Align With The Client’s Goals: Do they want to be educational, topical, promote a self interest, tell a story, share a case study, curate other content or offer a fresh spin on a topic? Each of these hooks requires a different approach to what you’ll need to create.
Use Emotions To Add Interest: Make the reader laugh, scared, fall in love, amazed, sentimental, feel your frustration or even make them repulsed depending on the action you want to encourage.
Confirm That It Has At Least One Value: Most importantly of all content has to fulfil a need, fulfil a want or offer enjoyment and ultimately make the client happy.
Source: CopyPress Community
The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.