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78% of CMO’s See Custom Content As The Future Of Marketing (Infographic)

Mike Essex

by Mike Essex on 15th May 2013

Content Marketing GeniusThe above is just one of the great statistics in the below Infographic from Demand Metric. It’s not just managers who love content either, in fact 70% of customers said they felt closer to a company as a result of content marketing

Some of the more notable statistics in the Infographic include:

  • 90% of organisations market with content
  • 82% of consumers feel more positive about a company after reading custom content
  • 80% believe custom content should be central to marketing work
  • 70% of people would rather learn about a company through articles than an advert
  • 62% of companies outsource their content marketing
  • 60% of people are inspired to seek out a product after reading content about it

There’s lots more insights in the infographic so we hope you enjoy it:

Content Marketing Guide

A Guide to Marketing Genius:  Content Marketing 

Powered by Demand Metric

The views expressed in this post are those of the author so may not represent those of the Koozai team.

Mike Essex

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

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1 Comment

  • Michael Kelberer 29th May 2013

    Hi – Great infographic. It would be extremely helpful, if possible, to see all the numbers broken out by B2B vs B2C.
    Best regards,
    Michael

    Reply to this comment

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