Blogpulse : A Great Service for Online Market Research

by Lucy Griffiths on 22nd October 2008

Although Nielsen Online, the owner of Blogpulse, describe it as an “automated trend discovery system for blogs“, in my opinion, this description doesn’t do it justice.

It goes far beyond that and is a valuable tool for anyone wishing to conduct online market research.

Blogpulse tracks blog activity constantly and you can use it to search by topic, brand or even URL to see who is blogging about you, your company or a topic you may be interested in.

For site owners, this is a gold mine of data and can be used in many ways. For example:

1. Trend Research
The site has free trend analysis so you can compare one, or more, terms with another.

Blogpulse Trend Research Example

2. Conversation Tracker
This feature is a great way to pick up on the ‘buzz’; to find out the flow of conversations on a particular topic across the web.

You could use Blogpulse to stimulate fresh ideas for articles, new web pages or simply to post comments yourself on the latest hot topics. Entering a term that is relevant to you or your business will instantly uncover blog posts that have been made recently on that subject giving you the opportunity to carry out further research or even post comments on these entries to position yourself as a subject matter expert and build up the link popularity for your site.

All in all, this is a really useful site offering free online market research and a ton of useful data.