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Samantha Noble

Acquisio Review – Advantages and Disadvantages

14th Sep 2010 Analytics, Paid Search, Bing AdCenter, Paid Search, Google AdWords, Paid Search, SEO, SEO, SEO Resources | 9 Comments


We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. In this review we take a look at the Advantages and Disadvantages of Acquisio and offer a brief summary of its features.

The demo of the application was excellent and it appeared to tick all the boxes for our clients and projects.

Prior to starting our trial we looked at other Acquisio Reviews and came across a few concerns from other past customers. These included poor customer support, difficult training materials and a lack of feedback on errors. These issues were raised with our account manager and we felt these were satisfied through their training portal and assurances on strong customer service. There were many good comments as well from satisfied customers, and with the above reassurances and these positives we agreed to trial the software.

Following the month trial, we decided against taking out the full agreement with Acquiso for a number of reasons. This Review of Acquisio is aimed to give you our opinion on the advantages and disadvantages of the tool so you can make an informed decision before proceeding.

There are a number of features within the main tool, each aimed at different elements of managing a PPC campaign:

  • Rule Bidder
  • Mass Editor
  • Campaign Manager
  • KPI
  • Reporting

Advantages of Acquisio

  1. Visibility of Pay Per Click campaigns across the three major search engines (Google, Yahoo! and Bing)
  2. Able to pull together data into a nice looking report easily and save report remplates
  3. The tool is white labelled and can be customised to match your brand colours with your company logo at the top
  4. The Rule tool allows you to set bid increases in a percentage increment when desired criteria is met
  5. Allows you to set specific KPIs for each client helping you to monitor whether you are over or under target – Although there is an extra cost for this feature
  6. Can implement lots of changes quickly based on customised rules
  7. Setting up email alerts in the Rule Bidder tool which pings you an email if a keyword has not met a certain criteria
  8. Manage accounts in multiple currencies quickly and from one screen

Disadvantages of Acquisio

  1. Cost of the trial was $250 initially but to make use of the main features, additional connector fees were required
  2. Google Analytics add-on was unable to be used when we were doing the trial (which we were unaware of when agreeing to the trial). We were still charged the extra $750 for the GA connector
  3. Internet browser interface driven by Flash so very slow to use
  4. No spell checker in the reports
  5. The majority of the rules in the Rule system can be implemented in Google AdWords through their filters
  6. The Mass Editor is a carbon copy of AdWords Editor in layout and style but without all the good features
  7. As the system is flash based, the mouse must be used for every action rather than the keyboard. The standard cut and paste function is not available
  8. The amount of training time required to get used to the tool and the way that it is structured is exhaustive and training courses are slow to reach any conclusive lessons
  9. Monthly fee is based on a percentage of spend (this could equate to a lot if your client decides to increase their daily spend!)

Four of the team here at Koozai trialled the tool for just under one month before deciding not to proceed with the package any further. We manage big and small company accounts and complete over 100 client reports a month so are clearly the intended recipients of such a tool. Clearly some agencies that are very heavy on reporting or have clients that like their agencies to have lots of expensive tools could see this software as a great addition to their company.

At Koozai, we like to report on what we have done and we try to keep the reports short rather than fill them with endless graphs. Our objective as a company is to spend more time ‘doing the doing’ rather than on reporting. Where possible we empower our customers to use the tools they have to see the results themselves in real time, and if a graph is required it can be created quicker in Excel than in Acquisio.

Our trial is a reflection of our use of the software so may not be the case for everyone. We would really welcome your views on this product and if you have used or are a current customer of Acquisio please feel free to leave a comment so we can see how the tool has benefited or not benefited others.

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About the author

Samantha Noble

Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.

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