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On the 3rd Day of Christmas, Koozai share 3 essential landing page tips:
- Have a clear conversion goal. Make sure you know what you want to achieve from the page and purely focus on that goal
- Make sure that your ad or email are closely correlated with the landing page. e.g. The same keywords appear on both. Make sure the main page headline matches the keyword and the product on the page is closely related to the keyword
- Minimise distractions, Keep the page nice and simple and have a clear call to action
Neil Kerr
Neil has a wide experience of search marketing experience having worked with a wide range of companies during his time in-house.
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