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by Lucy Griffiths on 29th February 2008
At Koozai, we’re a Google Qualified company. This means that all the search specialists in the team who work on client accounts are all Google AdWords Qualified Individuals.
So what? How could that make a difference to your AdWords campaign and, perhaps more importantly, your company profits?
Well, we’re independent of Google and work solely for our clients. Equally, our clients are never tied in to a long term contract so if we don’t add value, they are free to walk away.
Our process is very simple. Once we receive your induction form and have a thorough understanding of your priorities, we review your site and, if applicable, existing campaigns. We then perform comprehensive keyword research to identify both new opportunities and also irrelevant phrases to ensure your online marketing budget isn’t blown on wasted clicks.
We then set about constructing a highly effective campaign with multiple Ad Groups; making sure that each Ad Group is tightly themed and targeted towards the most appropriate area of your site.
If conversion tracking isn’t in place, we will work with you to implement this so that you’ll be able to see which keywords are delivering sales. This will also help the long-term optimisation of your campaigns, as it gives us an understanding of what converts and how we can replicate that elsewhere.
Month by month, we will perform reviews of your site, running reports, carrying out new research and optimising adverts.
Our entire focus is all about driving your conversions up without simply resorting to throwing more money at waste of time clicks. Your ROI is ultimately the bottom line, so it is up to us to deliver campaigns that have a positive impact. Refinement is the key!
Hopefully, this has given you an insight into why we believe using a UK Google AdWords Professional could be one of the best investments you could make for your business. If you’d like to know more, request our free Pay per Click report.