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Testing Testing – Domains in Headlines?

Anna George

by Anna George on 31st May 2011

More testing ideas from AdWords have made their way across the pond from initial launch in the US a few months ago – this time with domain names within the headlines:

Koozai ad example with domain in headline
From looking at the structure of the ads the layout of domain names in the headline appears to show only when the combination of headline and description line 1 is not possible. This means when writing your ad, there is no ending punctuation to round off description line 1.

From the example above all domain names are shown in lower case separated by a vertical bar, is this enough to encourage a better CTR? For experienced Pay Per Click advertisers optimising character capitalisation on domains was a key element which of course was removed since the display URL amends came in to play a few months ago. Does the new layout really make your ad better? Is it more appealing to a potential customer?

Has anyone noticed any fluctuations in CTR since the launch? We’d be interested to know your thoughts on it!

Anna George

Anna George

Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.

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