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by Lucy Griffiths on 9th April 2008
Many of our clients use our Google AdWords management services simply because they don’t understand how Pay per Click works and take the pragmatic view that to get their campaign working well they could either go and study PPC or out-source to a company who specialise in search marketing and employ AdWords experts. We have AdWords Qualified Individuals in Koozai and the company is proud to be an AdWords Qualified Company.
Some of the AdWords accounts we manage and optimise have been wasting large sums of money regularly simply because the person who created the account didn’t understand the finer detail of assembling a campaign and how to make it effective.
As good as it is, AdWords is also deceptively simple to create an account, set-up a campaign, pop in a few keywords and add your first advert and lastly (but certainly not least!) update your billing details so your campaign can be activated (and Google paid). Then what? You look at your account the first day and see some impressions and a handle of clicks. Great! It’s working already. A week goes by and you’ve spent £200. This is the result of 400 clicks but have they been effective? How would you know? If the visits to your site were the wrong ones, how would you prevent it from happening again? How well did your ad copy perform? And so it goes on until you end up pausing your campaign, cursing Google and swearing that Pay per Click doesn’t work.
Using Google AdWords untrained is a bit like giving a car to someone who’s never driven and asking them to take a trip. They may get so far but it’s bound to end in tears!
We’re proud of our what we do and believe our professional AdWords services are a cost effective way for any UK business to maximise the return from their online marketing budget. We don’t tie anyone into a contract and even offer a free Pay per Click report for anyone wanting to have their current campaign assessed.