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Google have just announced the qualification criteria for using their free Conversion Optimiser has been reduced from 200 conversions in 30 days to 100 conversions.
The Conversion Optimiser is a feature of Google’s Pay per Click (PPC) service, AdWords. With it, you can set a maximum Cost per Acquisition (CPA) bid.
CPA is just a way of establishing how much you’re willing to pay for each conversion, e.g. sell, made from your site. Google will evaluate your bids based on account history so if your AdWords account is not well optimised, this may not be the best thing for you.
At Koozai, we’re happy to provide a free assessment of your AdWords account and will also be able to advise whether Conversion Optimiser would be appropriate for your PPC campaign.
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