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Oliver Ewbank

Google Moves Sponsored Links

24th Aug 2009 Paid Search, Google AdWords | 1 Comment


One small move for Google, one giant leap for online marketing… well maybe.

It may only be a centimetre or two but Google’s decision to move their sponsored ads much closer to the organic listings could improve ROI.

The new Google layout definitely puts the sponsored links in eye range, which could only mean one thing – advertisers get a higher Click through Rate, a better quality score and more traffic.

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It will be interesting to see just how much of an increase in traffic advertisers experience and more importantly how this affects the quality of the traffic they receive.

Only time will tell but this could be a win win situation for Google and Pay Per Click management.

Watch this space!

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About the author

Oliver Ewbank

Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.

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