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Google have just announced that their AdWords Search Query Report has been improved and will no longer contain the dreaded “Other Unique Queries“.
We’ve long advocated using the search query report to improve AdWords campaign performance and this will now make it an absolute must use for any advertiser interested in saving money and improving their ROI.
With these enhancements, expect to see longer keyword lists but remember, the devil is in the detail. Use with Excel and apply filters to spot negative keywords as well as fresh opportunities to expand your campaign.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
10th Mar 2014 Paid Search | 8 Comments
Imagine if you could tailor your search campaigns to bid more (or less) for people who have already visited a particular page on your website? Or only target search campaigns to users who have already visited your site and who are searching with the keywords you are targeting? Remarketing Lists for Search Ads (RLSAs) make […]
10th Jul 2014 Paid Search | 3 Comments
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords […]
24th Jun 2014 Paid Search | 5 Comments
Your PPC bidding strategy is fundamental to achieving the best results from your PPC account. The strategy that works best for you will depend on what you’d like to achieve. This post looks at the different objectives your business might have, and the bidding strategies that could work for you. We will look at different […]
15th Jan 2015 Paid Search | 1 Comment
A new year, and a new version of Google’s AdWords Editor. Last month saw the search giant’s latest version of the ever-popular Editor, and they’ve made a few exciting changes. The new version of AdWords Editor is one of the most comprehensive changes to the program since the program was originally launched and is clearly […]
4th Dec 2014 Paid Search | 1 Comment
When you look back at your Cost per Click (CPC) figures over the past 12 months, how do they appear? It’s likely they have risen unless you’ve only focused on mobile devices or very niche or declining industries. If you’re a retail or seasonal business you’ll likely be seeing a seasonal increase in CPCs as everyone […]
27th Jun 2014 Paid Search | 1 Comment
In the competitive world of AdWords, Content Marketing can be Pay Per Click’s greatest ali. Why? There are three main reasons. This blog post will look at how slick content can save you money and boost AdWords conversions. The three reasons that content and PPC work together include: Great content can improve your Quality Score overnight. […]
8th Jul 2014 Paid Search | 3 Comments
If there is one thing I’d urge you to do as a business using Google AdWords it would be to integrate Google Analytics into your Google AdWords campaigns and workflow. There is a whole heap of stuff from which you will benefit, and the upshot is that you and your business will increase the performance […]
16th Oct 2014 Paid Search | 1 Comment
As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible. Well how about if you […]
19th Mar 2014 Paid Search | 3 Comments
Today I presented at On The Edge Bristol on the subject of Remarketing in 2014. A lot has changed with AdWords in recent years, especially the moving focus away from keywords and towards marketing to specific people and audiences. Below I’ve compiled all you need to know to get started with Remarketing and why it’s […]
4th Nov 2014 Paid Search | No Comments
Ad Customizers are a set of parameters that allow AdWords ad copy to be updated dynamically.They allow you to customise ads with any information you like, dynamically pulled in from a feed. This could be the colour or size of a product, the speakers at an event you’re advertising, how much longer a sale is […]
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