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Lucy Griffiths

Google AdWords Professional UK

2nd Oct 2007 Paid Search | No Comments

If you manage your own Google AdWords campaign you probably already appreciate the value to your business of using Pay per Click (PPC) advertising to promote your site online.

What may be less clear however, is why you should consider using an AdWords professional to optimise and manage your campaign. Although Google have created a fantastic way to quickly start advertising online, it’s simplicity is actually one of the biggest dangers! It is so easy to set-up an account, create a campaign, shove in a few random words and phrases, add your advert and away you go…

Days, or weeks, later you review your budget and find that your money has been spent but you’ve not had the level of sales or enquiries that you’d hoped for. It’s all in the detail!

At Koozai, we’ve helped many of our clients save money, increase conversions or both.

There are countless ways a professional can help you squeeze more out of your PPC campaign:

  • Perform split testing to optimise ad copy
  • Carry out extensive keyword research to identify overlooked opportunities
  • Make use of negative keywords to prevent your ads being shown for undesirable searches
  • Optimise landing pages to improve conversions
  • and more besides…

As an AdWords Qualified Company, we’re proud of the fact that our clients only stay with us because they want to, not because they have to, i.e. we do not tie anyone into a long term contract. If engaged to work on optimising an AdWords account, we treat it as if it’s our own. We’re not concerned with simply spending more of your budget by employing reckless bidding strategies. Our aim is to ensure that your return on investment improves so that you can focus on running your business.

If you’re a UK company that appreciates the benefits of getting more targeted visitors to your site by using paid search, why not get in touch with us to see if we can help? Better still, request a free Pay per Click assessment and we’ll get one of our AdWords Professionals right on it!

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About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

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