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Samantha Noble

Bing (Microsoft) adCenter

2nd Jul 2009 Paid Search, Bing AdCenter, Paid Search | 2 Comments


Bing AdcenterThe re-launch of MSN Live to Bing has generated a lot of hype across the Internet. Many advertisers who wouldn’t have considered using the Microsoft adCenter before are certainly giving it some thought now.

There  are many tools available for new advertisers and also those that have been running paid search campaigns for years.

Accounts and Access

With an AdCenter Account, you can assign up to six different client accounts each with a separate credit card associated to it. This is a great option for agencies managing multiple client accounts or for advertisers running multiple sites.

Multiple user profiles can be added to each account with varying access levels depending on how much information you want each user to see.

Budgets

Daily or monthly budgets can be allocated at campaign level within each account, ensuring that budgets are not overspent. The credit card associated with the account will be charged once the stipulated budget has been met.

Conversions

Tracking conversions couldn’t be simpler. Similar to Google Conversion Tracking, you are required to just add a simple piece of code to the final page of the conversion funnel. For step by step instructions visit the Microsoft Advertising Community Blog

adCenter Desktop

The adCenter Desktop is an excellent tool giving advertisers the opportunity of managing their pay per click accounts offline. The tool makes creating new campaigns and optimising existing campaigns simple and fast.

The tool can be downloaded from a link on your adCenter home page and more information can be found in the adCentre Learning Centre

adExcellent Training & Exam

The Microsoft adExcellence programme provides advertisers with free training to help you get the most out of your client’s campaigns. The training also prepares you for the adExcellence accreditation exam, to enable agencies to increase industry recognition.

Need Help?

Here at Koozai, we specialise in Bing Pay Per Click Management across multiple search engines and social media sites. If you would like us to contact you and review your current pay per click campaigns, then please do give us a call!

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About the author

Samantha Noble

Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.

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