Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
A big thank you to everyone who took part in our first ever #koozchat yesterday which looked at the future of PPC including new developments, choosing the right channel and advice for get started with PPC. We had over 120 replies to seven questions and you can see a list of who took part at the end of this post.
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure. What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to […]
Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry.
Today, I had the opportunity to speak at the Biddable World conference in London, an event dedicated to paid marketing. My talk was all about remarketing using Google AdWords and Google Analytics and how you should be using it to get more conversions from your paid search campaign.
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest.
Where to begin? We have all been there! Whether you are a business owner who wants to take the plunge into the world of PPC, or even a marketer who is interested in furthering your knowledge, the following tips will point you in the right direction and help you to focus your attention on the […]
Whether you’re thinking of setting up your own event or you’ve taken the plunge already – at some point you MUST consider how you’re going to promote it before, during and after. Where on earth do you start? What channel do you use, and when? This post has been designed to present a formula / […]
When you look back at your Cost per Click (CPC) figures over the past 12 months, how do they appear? It’s likely they have risen unless you’ve only focused on mobile devices or very niche or declining industries. If you’re a retail or seasonal business you’ll likely be seeing a seasonal increase in CPCs as everyone […]
As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible.
A new year, and a new version of Google’s AdWords Editor. Last month saw the search giant’s latest version of the ever-popular Editor, and they’ve made a few exciting changes. The new version of AdWords Editor is one of the most comprehensive changes to the program since the program was originally launched and is clearly […]
So you want to start up your own Pay per Click (PPC) account, but don’t know where to begin. Take a step back – is this really a good idea? Do you actually fully comprehend what it takes to understand and implement the correct practices on a PPC account?