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It’s Guest Infographic time
Google authorship is becoming an increasingly important consideration for websites and the people who write for them. Although its effectiveness as a ranking signal is still up for debate, getting the basics in place sooner rather than later is still very important.
It’s not uncommon for businesses to redesign their website once in a while for one reason or another. But one pitfall I have noticed is that businesses rarely take into account just how important their new website design is going to be for their digital marketing strategy in its entirety.
It is far too common these days for websites to contain elements that may harm or potentially hold back the ability for that website to succeed as far as SEO is concerned. You can have an amazing website visually that still struggles to reach anyone, all because of a few elements that are usually easy to change.
Last month I wrote about Google returning Semantic Search results and making big moves forward in understanding users through conversational word. Incredibly it turns out Google had released a completely new Algorithm that powered its Knowledge Graph during this time, although no one really noticed!
Whether you are new to “content marketing” or have been engaging in activities of this nature for some time now, there is plenty to be gained in the digital environment from this form of marketing. Most critically wherever the convergence of SEO and content are becoming more apparent, a content plan is essential in helping to deliver the best results.
For our fifth Koozchat we returned to our original topic of Paid Search to take a look at the best PPC tactics. This included a look at how PPC can help SEO, budget advice, an analysis of Enhanced Campaigns and feedback on Ad Extensions and Bid Automation. You can find everyone’s tips below.
Forget people not trusting the algorithm – the algorithm doesn’t trust people – especially people that wear black hats. Gone are the days when buying a bunch of links and stuffing keywords into EVERYTHNG made Google go “Duh, okay!” and rank your site top. Now, Google says “Erm… No. I see what you’re trying to do. And I don’t like it!” Google got a little bit smarter.
Local SEO should be a major part of any brand’s online marketing arsenal, but did you know that Content Marketing can facilitate your efforts significantly? Here are some content marketing tips and ideas to help with your local SEO campaign.
In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.
The world of online marketing is always changing and it’s not always clear which way it will evolve. With so many different disciplines to cover, we asked 13 members of our team to predict what they feel will happen next and where you should focus your skillset for the next 12 months and beyond.