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If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask.
Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines to supply them with customers and ultimately money?
As the SEO industry progresses it’s becoming less about ticking boxes and more about providing a better experience for your users. To do this, the first place you need to start is with Analytics – it’s fundamental to a successful SEO campaign.
I see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that.
Are you complaining that you’re not getting enough conversions? Are you pointing the ‘blame finger’ at AdWords for delivering poor traffic? Or just scratching your head in search of the answer? Well it’s time to look closer to home, because quite often the issue is with your landing pages and not with the channel delivering traffic to them.
Is your business thinking about producing online content? Perhaps you already are but you’re not really seeing the benefits; well ask yourself, do you have a strategy? Is your content working for you the way it should be?
Almost every business has started from a single location with local customers. With instant global access to a website, it’s easy to get carried away with creating a digital marketing strategy to attract everyone, however the developments in search have made targeting your local audience much more effective.
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.
Guest blogging – it’s a minefield right? What sites can you write for, where should the link go, should you even ask for a link these days? These are all valid questions that any online business needs answers to. The good news is you’re in the right place.