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Since Google’s most recent Panda algorithm updates they have become more adept at penalising sites where the quality and quantity of content is poor. This has been evident more so on minimalist sites that provide more rich images than content, but has also affected sites that have limited content for the user above the fold of the page.
Over the past few years I have interviewed a lot of individuals for digital marketing related roles including SEO, PPC, Social, Analytics and Content. A lot of the time, interviews run pretty smoothly and you get an idea of how the interview is going to pan out right from the very start. However, there have been some occasions where I have interviewed people and some of the things they come out with are shocking!
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations.
It’s Guest Post Time!
Over the next 12 questions Andy Betts shares 15 years of digital strategy experience with a wealth of free advice on everything from creating a team, to outreach and content creation.
Search Engine Optimisation is not the same game it was two years ago and evolves at rapid pace. Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times.
Lately there has been a rise in the number of internet based businesses that are now advertising on TV with more appearing every day. These businesses operate in different industries and it’s not just limited to the web giants that likely have the marketing budget to create a successful TV campaign as well as having a strong web presence.
This weekend Think Visibility celebrated its fifth year and 9th conference. It was a birthday party, a Christmas party and of course had great sessions about SEO, business, analytics and more! I had a fantastic time meeting new people, catching up with those I’d met before and learning new things.
Running a successful franchise can be an extremely rewarding experience. Running a failed franchise can be a massive pain in the neck. The difference between success and failure? SEO of course! Well not completely but having a sound SEO strategy can certainly help you grow your franchise into a profitable business.
This post will look at the do’s and don’ts when it comes to applying SEO to a franchise.
For each and every one of us somewhere along the line the SEO industry has turned us all in to robots. We tried to fight it but the desire to appease the Google robot finally hit us all and I‘m sure we can all admit at one point or another to using tactics that may have seemed a bit “robotic” or formulaic.
It’s Guest Post Time!
The Interflora penalty has sent shockwaves through the search community over the past week. And as the dust now starts to settle, several speakers attending the ionSearch social and search marketing conference in April offer their opinions on what happened to the brand and the wider impact.